Ad Age Magazine Looks at the "Take This Lollipop Viral Sensation"

Take This Lollipop: a comprehensive look at how this monster was created and the man behind it, Jason Zada, just went up at AdAge.com. Author is social media guru Porter Gale, best known as Virgin America’s brilliant marketing VP; now reigning media maven at http://www.portergale.com.

7 million hits for Zada’s http://www.takethislollipop.com. And it’s not even Halloween yet…

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