Take This Lollipop
“The nominees are The Ellen DeGeneres Show, The Today Show, The Bold And The Beautiful and Take This Lollipop…and the winner is Take This Lollipop!”
– National Academy Of Television Arts And Sciences 2012
TakeThisLollipop.com set records and set off alarm bells as the fastest-growing Facebook application of all time and one of the most discussed, with extensive coverage in media outlets including CNN, Ad Age, Forbes, Mashable, CBS News, ABC News, MSNBC, Slate, Germany’s Der Spiegel, the U.K.’s Daily Mirror and The New York Times, among others.
The interactive experience was the brainchild of director Jason Zada, developer Jason Nickel and producers Brian Latt, Oliver Fuselier and Dustin Callif, and featured Bill Oberst Jr. in a non-verbal performance that Ad Age Magazine said “gives Hannibal Lecter a run for his money.”
The site went live in October 2011 and quickly became a Halloween phenomenon among Facebook users, with a million hits worldwide in a matter of days, and hundreds of reaction videos posted to YouTube.
In 2012 Take This Lollipop won two SXSW Film Festival Awards and a Daytime Emmy Award from the National Academy Of Television Arts & Sciences in the category of New Approaches: Daytime Entertainment, beating The Ellen DeGeneres Show, The Today Show and The Bold And The Beautiful for the honor.
Commenting on the fearsome popularity of his creation, director Jason Zada has said “Our privacy was dead a while back. Life as a whole has changed. The piece is scary because a person is violating your privacy, not because it’s bloody or there’s anything jumping out.” Bill Oberst Jr. has expressed his deep gratitude to Zada, saying “I am very fortunate to have been Jason’s choice to put a face on these fears.”
100 million hits later, Facebook users are still creeping themselves and their loved ones out. Try it yourself at TakeThisLollipop.com.
Here’s a typical user’s experience, two typical reaction videos and a clip of Bill talking about the app in an interview with FilmCourage.com